All the latest news and tips from the Sitechange team.
As a website designer, there are few accomplishments more satisfying than finishing up a brand new website for a client. But you know (even if your client doesn’t know yet) that’s just the tip of the iceberg on a project. Websites need to be updated with small tweaks on a fairly regular basis.
Websites are a huge part of business these days, but clients often don’t fully understand the level of maintenance required to keep it up and running. In fact, 73% of websites run on software that’s outdated and vulnerable to cyber-attacks. When you design any website for a client, discuss the possibility of a retainer fee so they can come to you for any website maintenance needs.
Thinking of starting your own business as a web designer? Being your own boss gives you greater freedom and flexibility in both your professional and private life. An even greater benefit is the ability to choose the clients and projects you will work on. You could go solo or gather a team of colleagues and start up your own web design agency, the world is your oyster.
The infamous feast-and-famine cycle is a real struggle for freelance web designers and agencies. You’ll either find yourself working 12-hour days to meet strict deadlines, or working 12-hour-days to simply find new clients or prospects.
We are living in a data-driven era. Corporations, organizations and eCommerce sites base most of their decisions on the data collected by different software, surveys, customer reviews and Google analytics. However, too much data can also be a problem. Why? Because businesses do not know which data is the most important, what it represents and what actions to take based on the gathered data.